Last week I lost my sole remaining client to COVID-19. Figuratively, not literally, I hasten to add. In the current economic climate it was no surprise, but equally, it was a sad moment - and one I’d...
If you’re a small business owner or solopreneur, it’s likely you’ve been affected by the COVID-19 pandemic. Haven’t we all? As a freelance copywriter, my work all but dried up overnight, leaving me in a...
Being able to drill down into the essence of your brand is really the key to coming up with the perfect business name. So, how do you name a business? Here’s my process, with tips...
Want to find out how to create the perfect post for your blog? Read our six top tips for successful SEO blogging that delivers for your customers - and for search....
Freelance copywriters: what’s your worth? It’s a question that I’ve contemplated a lot over the last year. Even after freelancing for several years, knowing how much to charge isn’t easy - and it’s not an...
When you work in a creative role, thinking and conceptualising are key to generating ideas and themes, so it’s something you probably do a lot. And while being able to think for a living sounds...
5 copywriting lessons I’ve learned in 2018 Copywriting, like any other professional job, is a lifelong learning curve. For me, 2018 has been a massive year of taking risks and pushing myself. Along the way I’ve...
Content writer or copywriter - what's the difference? What maketh a copywriter doth not necessarily maketh a content writer. So, what’s the difference? It’s an area of confusion - both among writers and among clients. Copywriter and...
Email marketing, love it or loathe it, is here to stay - at least for the foreseeable future. With three-quarters of businesses agreeing that email marketing offers a good or even excellent return on investment,...
It’s been several years since I made the decision to quit the corporate world as I’d known it and realise my ambitions of becoming a freelance writer. It was undoubtedly one of the most freeing...
