More than seven years into my term as a copywriter with a content marketing agency in Manchester, I decided it was time to fulfil a burning desire for more creative freedom.
I’d enjoyed producing content for big brands like Mothercare, Nationwide, Daimler-Chrysler and Kwik-Fit Insurance but yearned for a wider variety of direct copywriting projects – jobs that entailed full client engagement and allowed for concept creation.
So, the day after my epiphany, I handed in my notice.
Exhilarated but anxious, I established EVE Writing Services as a limited company and began producing copy for my first ever freelance customer – a Canadian business consultant who, to this day, remains a faithful client (Hi, Norm).
Producing website copy, blog posts and short video scripts, I refined my skills while branching out into other areas of copywriting, including brand identity concepts, brochure writing and product descriptions.
Gradually, the work began to come in. I enjoyed the diversity of jobs from both national and international clients as far-flung as Abu Dhabi and as nearby as Cheadle Hulme. Working with direct clients, my experience grew.
Fast-forward to the present day and I’ve returned to my roots, working as a freelance copywriter for agencies and news outlets.
I’ve found that both sides appreciate the smooth, seamless transferral of information that comes with professionals collaborating together. We exchange ideas, best practice and concepts to deliver the best results for each agency client.
Alongside copywriting for marketing, SEO and digital agencies, I have retained a handful of direct clients, for whom I continue to produce website copy, blog posts, social media assets and other marketing collateral.
Francesca Newton is a copywriter and content creator. With a background in journalism and more than a decade’s digital writing experience, Francesca works with agencies to help their clients develop and perfect their brand identity and tone of voice. She especially enjoys coming up with concepts, product descriptions and slogans. Francesca lives in Greater Manchester with her husband, daughter and two naughty little dogs.