Blogging: it’s everywhere. In recent years this online phenomenon has truly taken off as businesses realise the importance of developing a comprehensive online presence. Achieving success through your blog, however, isn’t as simple as putting...
Headlines are arguably the most important element of any written piece in terms of getting an audience’s attention. Those big, bold letters are key to drawing in readers, which can often be the hardest part...
Social media is everywhere. Consumers use social sites every day to check in on friends, share content and connect with brands. If you run a business, this last point is especially relevant; did you know...
I recently published a content marketing piece on LinkedIn exploring whether, after 20 years, content is still king - you can check it out here. Alternatively, I’ve summarised the main points below. After 20 years, is...
