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18 Northumberland Avenue, London, UK
The copywriting process
Clients – both direct and agency – come to me with a problem; I offer a solution through effective copywriting and content creation. This is what happens in between those stages.
Outline the problem
Clients falling short of their sales targets? Website failing to inspire trust? No time to produce effective content? Whatever challenges you or your team are up against, I’m here to help. I’ll schedule a call with you to talk through your requirements and if I can help, I will. If I can’t, I’ll tell you there and then.
Perform an audit To learn more about the problems you’re facing as a direct client, I’ll perform an audit of all available material, including your online presence, written communications and social media. This helps me get to know your brand, your audience and identify any issues affecting your performance.
Advise on solutions The results of the audit form the basis for the solutions I’ll offer you as a direct client, which may include new brand concepts, a content strategy, website copywriting, regular blogging and more. If you’re an agency, I’ll take a look at your brief and we’ll come to an agreement.
Put the plan into action
Once we’ve agreed how to proceed and set out an approximate timeframe for your copywriting or content marketing project, we’ll put the plan into action. During this process I’ll check in regularly to make sure you’re up to date on progress. Clients are entitled to a free round of edits to suggest any changes to the copy or content produced before the project is complete.