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Freelance copywriting: a race to the bottom?

Freelance copywriters: what’s your worth? It’s a question that I’ve contemplated a lot over the last year. Even after freelancing for several years, knowing how much to charge isn’t easy - and it’s not an...

Content marketing is still key for brand building

Is content still king?

I recently published a content marketing piece on LinkedIn exploring whether, after 20 years, content is still king - you can check it out here. Alternatively, I’ve summarised the main points below. After 20 years, is...