Freelance copywriters: what’s your worth? It’s a question that I’ve contemplated a lot over the last year. Even after freelancing for several years, knowing how much to charge isn’t easy - and it’s not an...
When you work in a creative role, thinking and conceptualising are key to generating ideas and themes, so it’s something you probably do a lot. And while being able to think for a living sounds...
5 copywriting lessons I’ve learned in 2018 Copywriting, like any other professional job, is a lifelong learning curve. For me, 2018 has been a massive year of taking risks and pushing myself. Along the way I’ve...
Content writer or copywriter - what's the difference? What maketh a copywriter doth not necessarily maketh a content writer. So, what’s the difference? It’s an area of confusion - both among writers and among clients. Copywriter and...
Email marketing, love it or loathe it, is here to stay - at least for the foreseeable future. With three-quarters of businesses agreeing that email marketing offers a good or even excellent return on investment,...
It’s been several years since I made the decision to quit the corporate world as I’d known it and realise my ambitions of becoming a freelance writer. It was undoubtedly one of the most freeing...
Blogging: it’s everywhere. In recent years this online phenomenon has truly taken off as businesses realise the importance of developing a comprehensive online presence. Achieving success through your blog, however, isn’t as simple as putting...
Headlines are arguably the most important element of any written piece in terms of getting an audience’s attention. Those big, bold letters are key to drawing in readers, which can often be the hardest part...
Social media is everywhere. Consumers use social sites every day to check in on friends, share content and connect with brands. If you run a business, this last point is especially relevant; did you know...
I recently published a content marketing piece on LinkedIn exploring whether, after 20 years, content is still king - you can check it out here. Alternatively, I’ve summarised the main points below. After 20 years, is...
