Why social media mishaps can cost your credibility

Social media is everywhere. Consumers use social sites every day to check in on friends, share content and connect with brands. If you run a business, this last point is especially relevant; did you know that three quarters of shoppers consult … Continued

Is content still king?

I recently published a content marketing piece on LinkedIn exploring whether, after 20 years, content is still king – you can check it out here. Alternatively, I’ve summarised the main points below. After 20 years, is content still king? Back … Continued

5 ways to write better headlines now

5 ways to write better headlines now Headlines are arguably the most important element of any written piece in terms of capturing an audience’s attention. Those big, bold letters are key to drawing in readers, which can often be the … Continued

Is your SEO strategy Christmas-ready?

Is your SEO strategy Christmas-ready? It may only be October but already the supermarkets are stocking up on Christmas goodies and the TV adverts are counting down the days to that special time of year. As businesses gear up for … Continued

6 top tips for successful SEO blogging

6 top tips for successful SEO blogging Blogging: it’s everywhere. In recent years this online phenomenon has truly taken off as businesses realise the importance of developing a comprehensive online presence. Achieving success through your blog, however, isn’t as simple as … Continued