Last week I lost my sole remaining client to COVID-19. Figuratively, not literally, I hasten to add. In the current economic climate it was no surprise, but equally, it was a sad moment - and one I’d...
Being able to drill down into the essence of your brand is really the key to coming up with the perfect business name. So, how do you name a business? Here’s my process, with tips...
Want to find out how to create the perfect post for your blog? Read our six top tips for successful SEO blogging that delivers for your customers - and for search....
Freelance copywriters: what’s your worth? It’s a question that I’ve contemplated a lot over the last year. Even after freelancing for several years, knowing how much to charge isn’t easy - and it’s not an...
I recently published a content marketing piece on LinkedIn exploring whether, after 20 years, content is still king - you can check it out here. Alternatively, I’ve summarised the main points below. After 20 years, is...
